For almost two months, there’s been a bunch of build-up, hype and predictions around a marketing campaign from DeWALT using the hashtag #worldsfirst, which was to be revealed today. Since DeWALT has made a big deal about this (and it is very cool and we will cover it more in-depth later), we’ll play along and just let the announcement come from DeWALT… here’s the video:
Forty-something years later, Chad still doesn't' know what he wants to do if he grows up. Raised around cars and trained in diesel mechanics, Chad has owned a successful detail shop, developed and sold software, led a K-9 SAR team, ridden the dot-com wave as a marketing & PR executive, led digital strategy teams at both large and small agencies, and now this. He digs Jeeps, off-road racing, football, photography, writing, making EDM, cranking metal, PC gaming, and a plethora of other contradictory things.