Thursday, November 23, 2017
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The History of Stanley Tools

There was a lot of positive but even more negative feedback all over the web around the recent acquisition of the Craftsman brand from Sears by Stanley Black & Decker.

Clearly, Stanley is a solid tool company, having been around since 1843. Sure, the Black & Decker brand is known as a “homeowners” or DIY brand, which is where most of the complaints around the acquisition came from—people worried that B&D would cheapen the Craftsman brand. But let’s not forget that Stanley also owns DEWALT, which mostly caters to professionals and is a very strong brand in and of itself. Perhaps Craftsman fits somewhere in between B&D and DEWALT. Nobody knows yet.

Either way, we think the acquisition is a good thing. Craftsman was struggling on the DIY front and certainly wasn’t much of a player on the professional side of things anymore. And while GarageSpot does cater more to the DIYer and we’re not just a resource for tool-related news, we think and hope that Stanley will lift Craftsman as an innovative brand for both DIYers and pros alike.

With that, here’s a short video from Stanley about the history of the company. Good stuff. Enjoy!

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About Michael Turner

Forty-something years later, Michael still doesn’t’ know what he wants to do if he grows up. Raised around cars and trained in diesel mechanics, Michael has owned a successful detail shop, developed and sold software, lead a K-9 SAR team, ridden the dot-com wave as a sales/marketing/PR executive, led digital strategy teams at both large and small agencies, and now this. He digs Jeeps, off-road racing, football, photography, flying, trains, making EDM, cranking metal, PC gaming, and a plethora of other contradictory things.

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