A new app/service/company called My Parts Club out of Canada was announced this month that offers a “lifetime supply” of very specific car parts, 24/7 roadside assistance, towing, and pre-paid mechanic servicing. Available parts range from brake pads, air and oil filters to fuel filters and wiper blades with more products to be added in the future.
Here’s a well-done video explaining how Mary uses the service:
Very Limited Parts
Although based in Canada, My Parts Club is only available in the US (??). The company also only uses Ecobrex parts at this time, so I’m not sure if Ecobrex is behind the new app or not, but it certainly appears that way. And while the company says that other parts will be added soon, Ecobrex is a plastered all over the My Parts Club website and the brand itself only manufactures brake pads, rotors, shocks and struts, oil, and filters.
Who is the Target Market Here?
I won’t rehash the video because it explains the service offerings, but the reasons I’m a bit perplexed is that this service is supposed to counter high or surprise mechanic expenses. They make a very bold claim: “This APP will reduce car maintenance cost by up to 70% annually.” But how often does a mechanic call to tell you that you need any of these particular parts… and you stress out? Struts… maybe. Usually, mechanics call unexpectedly about much larger issues that you were unaware of, like transmission problems or computer/electrical issues—not standard maintenance stuff.
I suppose you could argue convenience, but it’s just not that big of a deal to go to a quickie lube, tire shop, or auto parts store to get these particular parts if you didn’t want to use the shop’s recommendations. Perhaps Mary is their target, but most people that don’t know much about cars aren’t going to use this in my opinion because they don’t even know what a brake pad is. Plus, today’s cars can go a long time between oil, wiper, brake pad or rotor changes, so the perceived value each month—as cheap as it may appear—just isn’t there for me when there are so many tiny subscription services we all pay for now, which add up quickly.
Is It Really Cheaper?
For my 2013 Jeep JK (which the website creepily knew just based on my tag number), the monthly pricing is shown in the image below. Note that I could choose how many of each part I want each month:
Given the My Parts Club pricing for my Jeep, if I select all options for complete coverage, my first month’s payment is almost $100, with each subsequent month running about $25. That’s where I mentioned monthly perceived value. As infrequently as I’d need these particular parts, $25/month or a total of $400/year just isn’t a value to me personally, despite the roadside/towing package. Granted, a full set of decent brake pads would run me about the same as my first month, but I won’t need them every year.
Oh, and this is NOT a “lifetime supply.” It’s an annual supply that you set. To simplify things: If I chose just one set of front brake pads annually, I’m basically paying $94 for those pads, not including installation, which is where those high mechanic prices really come into play. That said, the $94 does get me a year’s worth of roadside assistance and towing, too.
Where Are The “Authorized” Dealers?
In the video, My Parts Clubs says they’ll ship to one of their authorized mechanics. I did a search using five different zip codes around the country and while lots of shops were displayed, almost every one of them had “unauthorized” next to its listing. I’m not sure what that means and I can just imagine trying to explain to the shop manager how this all works to get them on board. I assume most would say they’ll only back up their work if they use their parts. Maybe. I dunno. I get that this is new and they’re growing, but I couldn’t find a single authorized mechanic.
My $0.02 (And That’s All It’s Worth).
Not to be a total Debbie Downer because I absolutely love innovators and small businesses—it’s in my blood. So, like the Washe’ service we covered a while back where you can order a mobile detail/wash like you would an Uber car, I do believe that on-demand services driven by mobile interactions with locked-in guarantees are where we’re headed. So My Parts Club could turn out to be a huge success and I’ll eat crow. In fact, the company claims 1,000+ members signed-up in its first 24 hours… so I may be having crow for dinner. I just think the focus on such specific parts from a single manufacturer limits them in a really big way.