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Four Soon-to-Be-Released Muscle Car Books We Just Pre-Ordered

Feeling a bit nostalgic? Here are four soon-to-be-released muscle car books we recently pre-ordered.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

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Today’s rarest, priciest, and most highly sought-after muscle cars are also the least practical. These are the striking convertibles of the 1960s and 1970s that were optioned out for drag racing. Wide-Open Muscle showcases these rare cars and proves that sometimes it pays to throw practicality out the window in order to make something purely cool and fun to drive.

At the peak of drag racing popularity, it was common knowledge that racers needed the lightest, most rigid-framed cars available. Convertibles represent the exact opposite of that description, so it’s amazing that these drop tops ever emerged amid the circle of full-throttle dragsters. While typical convertible drivers cruised around listening to the latest Lovin’ Spoonful release in the eight-track tape deck, these muscle car convertibles were equipped for rock ‘n’ roll speed. These topless muscle cars are so rare because few people had the dedication (or money) to buy a vehicle this impractical. They’re valuable because they represent the absolute extreme of the entire muscle car genre.

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The American muscle car began not in the factories of the big three automakers, but in the garages and dealerships of a hot-rod subculture bent on making the hottest, highest-performance cars on the street. The Complete Book of American Muscle Supercars catalogs these amazing cars, along with the builders who unleashed them on the American scene. From Michigan’s Royal Pontiac dealership and the souped-up Royal Pontiac Bobcats they built and sold, to the new cars from such fabled names as Carroll Shelby, Mr. Norm’s Grand Spaulding Dodge, Nickey Chevrolet, Don Yenko, George Hurst, Baldwin-Motion, Calloway, SLP, and Steve Saleen.

This gorgeously illustrated book chronicles the outstanding contribution of the tuner/builder to American automotive history through the amazing machines they created. From the oldest of these muscle tuners commanding top dollar at today’s classic-car auctions, to the latest vehicles by Ford and Chrysler, with their SVT and SRT divisions, this book gives readers a full and fascinating look at American high-performance in its purest form.

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In the postwar years, Henry Ford delivered the ‘Right Size Ford,’ the practical ride many American families wanted. As things got fancier in the fifties, Ford jazzed up matters with the Fairlane, a legendary Dearborn nameplate. Covering the evolution of Henry’s family chariot into the muscle car, with all those hallowed V8s of yore, this book reveals the commercial and performance zenith of late ’60s America, as buyers optioned Torino and Gran Torino to their hearts’ content.

It’s said that Ford stands for ‘First On Race Day:’ read how Henry showed his domestic rivals how it was done on the racetrack, and in the showroom – can you say Thunderbolt 427?!

With the Fairlane, Henry invented the midsize car; with the Ranchero, the car-based pickup … and this book, above all, is an account of Ford being ahead of the game.

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About Michael Turner

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Forty-something years later, Michael still doesn't' know what he wants to do if he grows up. Raised around cars and trained in diesel mechanics, Michael has owned a successful detail shop, developed and sold software, lead a K-9 SAR team, ridden the dot-com wave as a sales/marketing/PR executive, led digital strategy teams at both large and small agencies, and now this. He digs Jeeps, off-road racing, football, photography, flying, trains, making EDM, cranking metal, PC gaming, and a plethora of other contradictory things.

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